ASICS, Anima Sana In Corpore Sano, is a brand of sneakers and sportswear. Founded by Kihachiro Onitsuka, it combines Japanese craftsmanship with new technologies to create sustainable and timeless designs. ASICS SportStyle is the newest and most fashionable line of sneakers, combining comfort and style, sport and aesthetics. The brand boasts of numerous collaborations with famous and emerging designers.