Established in 1906, New Balance has evolved into a global icon for straightforward sneakers and sportswear. Originating in Boston with a focus on arch-support insoles, the brand prioritizes comfort, reliability, and high performance in its sporting goods, catering to athletes of all levels. The signature 574 sneaker, featuring the iconic "N" logo, showcases the brand's distinctive aesthetic. While rooted in a century-old legacy, New Balance adapts to contemporary sneaker culture with fresh color palettes and silhouettes. With a commitment to both function and fashion, New Balance seamlessly blends over a century of expertise to create modern sneakers and activewear that strike the perfect balance.