Namacheko was founded by Dilan and Lezan Lurr and blends art and science in menswear. They draw inspiration from architectural principles, exploring identity and freedom. Their collection is influenced by Gregory Crewdson and combines different eras for a timeless look. Wool is essential to their collections, and they use surplus fabrics and scraps to minimize waste. Their innovative approach aims to educate consumers about sustainability and adds unique stories to each piece.